Viva Magenta
Couleur de l'année 2023
Viva Magenta is like if purple and red had a rebellious teen. Magenta as a colour represents universal love, which is something the world could use more of, if we’re being 100% honest. Declared the Pantone Colour of the Year for 2023, Viva Magenta is a powerful, punchy pinky-red that isn’t (too) obnoxious. It’s smart and a bit sassy, just barely playing by the rules. Very versatile, Viva Magenta can take centre stage as or be used as the colour for a logo, a background or as an accent colour, where it works well with emerald green or navy blue. Be inspired to incorporate this trendy new colour with images from our Viva Magenta gallery.